Astec, a sports apparel and equipment brand founded with a focus on performance and innovation, aimed to enhance its brand awareness and audience engagement in Indonesia’s competitive sports market. While the brand had a solid offline presence, its digital platforms needed a stronger narrative and consistent visual identity to connect with the younger, more active online audience.
To achieve this, we managed Astec’s social media and media production efforts by creating visually compelling content that balanced inspiration and education. Our strategy emphasized real athletes, relatable sports moments, and lifestyle-driven storytelling to humanize the brand. We also introduced community-driven activations and giveaways to encourage user interaction, while maintaining a cohesive marketing strategy that reflected Astec’s values of progress and determination.
The campaign yielded impressive results, achieving an organic reach of 51 million and an Instagram engagement rate of 5.7%. The brand recorded 43,000 interactions and gained over 11,000 new followers, demonstrating significant growth and stronger brand consideration. Through consistent storytelling, creative execution, and data-driven management, Astec successfully elevated its digital presence while strengthening its position as a trusted and aspirational sports brand in Indonesia.
