Skechers, a lifestyle footwear and apparel brand that highlights comfort and functionality, aimed to strengthen its digital presence and drive sales through more impactful storytelling. Despite being a globally recognized brand, Skechers sought to deepen engagement with Indonesian audiences by showcasing its products not only as stylish and comfortable but also as essential companions for active lifestyles. The challenge lay in transforming Skechers’ digital communication into something that connects emotionally with consumers while maintaining performance-driven results.
To achieve this, MY Media implemented a comprehensive social media management and media production strategy. The approach focused on producing high-quality visual content and creative short videos that amplified the brand’s comfort and versatility. Campaigns were supported by strategic giveaways, influencer activations, and interactive engagement to spark meaningful conversations. Additionally, data-driven optimizations across Instagram, Facebook, and TikTok were carried out to ensure every piece of content performed effectively in awareness, consideration, and conversion.
The results reflected a strong digital impact, where Skechers achieved 5.7 million in organic reach with a 131% growth rate, over 3 million Instagram profile visits, and 850K link clicks. Engagement doubled with 464K interactions, message conversations rose by 350%, and the brand gained 82K new followers. This integrated approach not only elevated Skechers’ online visibility but also built stronger emotional relevance and community engagement across Indonesia’s digital landscape.
