UPOINT.ID faced several brand challenges that limited its growth in Indonesia’s competitive digital entertainment landscape. Without a clear unique selling point, the brand struggled to differentiate itself, while inconsistent visuals led to a fragmented identity. Compounding these issues was an inactive follower base on social media, resulting in a low engagement rate and limited resonance with its target audience.
To address these challenges, MY Media designed a strategy centered on social media management, content marketing, and influencer collaborations. We established a cohesive visual identity through fixed layouts and consistent mood boards, ensuring stronger brand recognition. At the same time, content was tailored to align with the gaming community’s interests, building awareness, sparking conversations, and gradually introducing promotions in an organic way. By activating KOLs, communities, and media buying, we extended UPOINT.ID’s reach and credibility within the gaming and entertainment ecosystem.
The impact was transformative: UPOINT.ID’s account reached 75 million users, gained 47,346 new followers, and boosted engagement rates from 2.38% to 6.74%. This surge not only reactivated the brand’s once-silent community but also positioned UPOINT.ID with a stronger and more cohesive digital identity, marking a remarkable growth compared to its 2022 performance. Through this integrated approach, UPOINT.ID successfully reestablished its relevance and strengthened its foothold in Indonesia’s gaming market.
