Waresix, a logistics tech startup, connects shippers and businesses with warehouses and transporters across Indonesia, offering transparency, improved quality of service, and better income for asset owners. Despite earning recognition such as Frost & Sullivan’s Emerging Logistics Technology Platform of the Year, Waresix faced challenges like low social media engagement, unoptimized audience tracking, limited educational content, and underutilized employee branding to highlight company culture.
To address these issues, we focused on a multi-pronged strategy. Social media and website management were optimized with stronger visual identity and consistent educational content. Reels were introduced to boost organic reach, while LinkedIn and website articles highlighted the company’s unique selling points for B2B audiences. Employee branding initiatives also showcased the culture and values of Waresix, strengthening trust with stakeholders. These initiatives created a clearer, more relatable digital presence that bridged both professional and broader audiences.
The results were significant: Instagram followers grew by more than 100%, while reels achieved over 150K+ viewers, 2000+ likes, and 70+ comments. LinkedIn followers grew by 25%, while Facebook experienced growth of up to 150%. Overall, the campaign successfully optimized content across platforms, implemented end-to-end audience tracking, and established consistent monthly reels production with strong engagement, cementing Waresix’s presence as Indonesia’s leading end-to-end logistics service provider.
