Appeton Weight Gain: Driving brand’s digital growth with influencers, education, and viral storytelling
Appeton Weight Gain, a nutritional supplement brand trusted in Indonesia for over a decade, sought to sustain its strong market presence by moving beyond traditional channels like TV and OOH into more impactful digital initiatives. Recognizing the power of influencer-driven storytelling, MY Media developed a three-tier influencer strategy to educate, engage, and spark viral conversations […]
Mamasuka: We celebrate milestones and launch products with loyalty rewards, events, and KOLs.
In 2023, MamaSuka marked its 10-year anniversary by rewarding loyal customers through the MamaSuka Festival Promo, a nationwide campaign designed to celebrate the milestone while driving sales and awareness. Recognizing the power of loyalty programs to connect with Indonesian consumers, the campaign combined in-store activations with digital amplification to introduce new product variants. Supported by […]
Wafer Selamat: Reviving Wafer Selamat’s charm through engaging digital storytelling
Wafer Selamat’s campaign centered on revitalizing the brand’s social media presence through creative storytelling and authentic engagement. As a beloved Indonesian wafer brand known for its rich chocolate layers and crispy texture, the objective was to translate this nostalgic charm into a modern digital voice. The campaign aimed to strengthen brand awareness and consideration among […]