Pharos: Amplifying brand’s digital presence with FDA-compliant video content and targeted programmatic ads
Pharos, a pharmaceutical company with a strong portfolio in beauty, health, and children’s supplements, encountered significant challenges in promoting its products digitally due to strict marketing restrictions set by the Indonesian FDA. These limitations made it difficult to communicate product claims directly, while still needing to sustain awareness and appeal to their target audience. To […]
Appeton Weight Gain: Driving brand’s digital growth with influencers, education, and viral storytelling
Appeton Weight Gain, a nutritional supplement brand trusted in Indonesia for over a decade, sought to sustain its strong market presence by moving beyond traditional channels like TV and OOH into more impactful digital initiatives. Recognizing the power of influencer-driven storytelling, MY Media developed a three-tier influencer strategy to educate, engage, and spark viral conversations […]