IndiHome Gamer: We built brand’s identity with clear benefits, strong visuals, and gamer-first content
IndiHome Gamer faced challenges in building a strong brand identity and awareness among its target audience. The lack of clear benefit claims, inconsistent visual moodboards, and low audience knowledge of IndiHome Gamer as a platform for internet users to access gaming benefits resulted in weak engagement and minimal brand recognition. These issues highlighted the need […]
IndiHome by Telkomsel: Rebuilding brand’s trust with tailored influencer campaigns and engaging storytelling
IndiHome by Telkomsel faced a challenge in maintaining customer loyalty due to tough competition in the market. Many consumers perceived competitors’ packages as more attractive in terms of features and affordability, making IndiHome’s offering feel less valuable in comparison. In addition, there was a perception that IndiHome’s internet network was not always stable, further fueling […]