Astec: Boosting brand’s digital reach with strong storytelling and engagement
Astec, a sports apparel and equipment brand founded with a focus on performance and innovation, aimed to enhance its brand awareness and audience engagement in Indonesia’s competitive sports market. While the brand had a solid offline presence, its digital platforms needed a stronger narrative and consistent visual identity to connect with the younger, more active […]
Appeton Weight Gain: Driving brand’s digital growth with influencers, education, and viral storytelling
Appeton Weight Gain, a nutritional supplement brand trusted in Indonesia for over a decade, sought to sustain its strong market presence by moving beyond traditional channels like TV and OOH into more impactful digital initiatives. Recognizing the power of influencer-driven storytelling, MY Media developed a three-tier influencer strategy to educate, engage, and spark viral conversations […]
IndiHome Gamer: We built brand’s identity with clear benefits, strong visuals, and gamer-first content
IndiHome Gamer faced challenges in building a strong brand identity and awareness among its target audience. The lack of clear benefit claims, inconsistent visual moodboards, and low audience knowledge of IndiHome Gamer as a platform for internet users to access gaming benefits resulted in weak engagement and minimal brand recognition. These issues highlighted the need […]
IndiHome by Telkomsel: Rebuilding brand’s trust with tailored influencer campaigns and engaging storytelling
IndiHome by Telkomsel faced a challenge in maintaining customer loyalty due to tough competition in the market. Many consumers perceived competitors’ packages as more attractive in terms of features and affordability, making IndiHome’s offering feel less valuable in comparison. In addition, there was a perception that IndiHome’s internet network was not always stable, further fueling […]
UPOINT.ID: We build brand clarity and engagement with unified visuals and KOL-driven content.
UPOINT.ID faced several brand challenges that limited its growth in Indonesia’s competitive digital entertainment landscape. Without a clear unique selling point, the brand struggled to differentiate itself, while inconsistent visuals led to a fragmented identity. Compounding these issues was an inactive follower base on social media, resulting in a low engagement rate and limited resonance […]
Mamasuka: We celebrate milestones and launch products with loyalty rewards, events, and KOLs.
In 2023, MamaSuka marked its 10-year anniversary by rewarding loyal customers through the MamaSuka Festival Promo, a nationwide campaign designed to celebrate the milestone while driving sales and awareness. Recognizing the power of loyalty programs to connect with Indonesian consumers, the campaign combined in-store activations with digital amplification to introduce new product variants. Supported by […]
Skechers: Strategic storytelling that fueled Skechers’ rise in engagement and reach
Skechers, a lifestyle footwear and apparel brand that highlights comfort and functionality, aimed to strengthen its digital presence and drive sales through more impactful storytelling. Despite being a globally recognized brand, Skechers sought to deepen engagement with Indonesian audiences by showcasing its products not only as stylish and comfortable but also as essential companions for […]
Absolute New York: We help brands stand out in Indonesia with localized, inclusive content.
Absolute New York is a cruelty-free beauty and cosmetics brand offering trend-forward makeup, skincare, lashes, and nail products. With a strong New York aesthetic, it aims to make bold beauty accessible and affordable. Their portfolio spans everything from lipsticks, foundations, lash collections to body care, while emphasizing inclusivity and innovation. Absolute New York faces marketing […]
Wafer Selamat: Reviving Wafer Selamat’s charm through engaging digital storytelling
Wafer Selamat’s campaign centered on revitalizing the brand’s social media presence through creative storytelling and authentic engagement. As a beloved Indonesian wafer brand known for its rich chocolate layers and crispy texture, the objective was to translate this nostalgic charm into a modern digital voice. The campaign aimed to strengthen brand awareness and consideration among […]
Ruparupa: Turning brand’s social media from hard-selling into inspiring family storytelling.
Ruparupa, the first digital gateway from Kawan Lama Group, was built to serve Indonesian families by providing solutions for everyday living. With its simple yet powerful meaning, “everything is for everyone”, ruparupa strives to be a reliable, relevant, and trusted companion in every moment of life. However, its social media presence initially leaned heavily on […]