Pharos: Amplifying brand’s digital presence with FDA-compliant video content and targeted programmatic ads
Pharos, a pharmaceutical company with a strong portfolio in beauty, health, and children’s supplements, encountered significant challenges in promoting its products digitally due to strict marketing restrictions set by the Indonesian FDA. These limitations made it difficult to communicate product claims directly, while still needing to sustain awareness and appeal to their target audience. To […]
IndiHome by Telkomsel: Rebuilding brand’s trust with tailored influencer campaigns and engaging storytelling
IndiHome by Telkomsel faced a challenge in maintaining customer loyalty due to tough competition in the market. Many consumers perceived competitors’ packages as more attractive in terms of features and affordability, making IndiHome’s offering feel less valuable in comparison. In addition, there was a perception that IndiHome’s internet network was not always stable, further fueling […]
UPOINT.ID: We build brand clarity and engagement with unified visuals and KOL-driven content.
UPOINT.ID faced several brand challenges that limited its growth in Indonesia’s competitive digital entertainment landscape. Without a clear unique selling point, the brand struggled to differentiate itself, while inconsistent visuals led to a fragmented identity. Compounding these issues was an inactive follower base on social media, resulting in a low engagement rate and limited resonance […]
Mamasuka: We celebrate milestones and launch products with loyalty rewards, events, and KOLs.
In 2023, MamaSuka marked its 10-year anniversary by rewarding loyal customers through the MamaSuka Festival Promo, a nationwide campaign designed to celebrate the milestone while driving sales and awareness. Recognizing the power of loyalty programs to connect with Indonesian consumers, the campaign combined in-store activations with digital amplification to introduce new product variants. Supported by […]