Astec: Boosting brand’s digital reach with strong storytelling and engagement
Astec, a sports apparel and equipment brand founded with a focus on performance and innovation, aimed to enhance its brand awareness and audience engagement in Indonesia’s competitive sports market. While the brand had a solid offline presence, its digital platforms needed a stronger narrative and consistent visual identity to connect with the younger, more active […]
Waresix: Scaling brand’s digital presence through social media, reels, and employee branding
Waresix, a logistics tech startup, connects shippers and businesses with warehouses and transporters across Indonesia, offering transparency, improved quality of service, and better income for asset owners. Despite earning recognition such as Frost & Sullivan’s Emerging Logistics Technology Platform of the Year, Waresix faced challenges like low social media engagement, unoptimized audience tracking, limited educational […]
Transtrack: Boosting brand’s awareness with social media, paid media, and SEO-driven growth
TransTRACK.ID is a fleet management system that not only enables tracking but also provides analytical insights to improve vehicle productivity. To strengthen its brand positioning in both B2B and B2C markets, we executed a social media management strategy that delivered educational content, giveaways, and activations. This approach drove significant growth, with Instagram followers increasing organically […]
Pharos: Amplifying brand’s digital presence with FDA-compliant video content and targeted programmatic ads
Pharos, a pharmaceutical company with a strong portfolio in beauty, health, and children’s supplements, encountered significant challenges in promoting its products digitally due to strict marketing restrictions set by the Indonesian FDA. These limitations made it difficult to communicate product claims directly, while still needing to sustain awareness and appeal to their target audience. To […]
IndiHome Gamer: We built brand’s identity with clear benefits, strong visuals, and gamer-first content
IndiHome Gamer faced challenges in building a strong brand identity and awareness among its target audience. The lack of clear benefit claims, inconsistent visual moodboards, and low audience knowledge of IndiHome Gamer as a platform for internet users to access gaming benefits resulted in weak engagement and minimal brand recognition. These issues highlighted the need […]
UPOINT.ID: We build brand clarity and engagement with unified visuals and KOL-driven content.
UPOINT.ID faced several brand challenges that limited its growth in Indonesia’s competitive digital entertainment landscape. Without a clear unique selling point, the brand struggled to differentiate itself, while inconsistent visuals led to a fragmented identity. Compounding these issues was an inactive follower base on social media, resulting in a low engagement rate and limited resonance […]
Toyota: We grow brand presence through media monitoring, influencer campaigns, and insights.
For Toyota, understanding audience conversations is key to maintaining a strong brand presence in Indonesia’s competitive automotive market. Through media monitoring, we track and analyze posts from influencers and media that highlight Toyota products, enabling us to capture real-time audience sentiment. This process not only provides valuable insights into product launches and updates but also […]
Skechers: Strategic storytelling that fueled Skechers’ rise in engagement and reach
Skechers, a lifestyle footwear and apparel brand that highlights comfort and functionality, aimed to strengthen its digital presence and drive sales through more impactful storytelling. Despite being a globally recognized brand, Skechers sought to deepen engagement with Indonesian audiences by showcasing its products not only as stylish and comfortable but also as essential companions for […]
Absolute New York: We help brands stand out in Indonesia with localized, inclusive content.
Absolute New York is a cruelty-free beauty and cosmetics brand offering trend-forward makeup, skincare, lashes, and nail products. With a strong New York aesthetic, it aims to make bold beauty accessible and affordable. Their portfolio spans everything from lipsticks, foundations, lash collections to body care, while emphasizing inclusivity and innovation. Absolute New York faces marketing […]
Wafer Selamat: Reviving Wafer Selamat’s charm through engaging digital storytelling
Wafer Selamat’s campaign centered on revitalizing the brand’s social media presence through creative storytelling and authentic engagement. As a beloved Indonesian wafer brand known for its rich chocolate layers and crispy texture, the objective was to translate this nostalgic charm into a modern digital voice. The campaign aimed to strengthen brand awareness and consideration among […]