Waresix: Scaling brand’s digital presence through social media, reels, and employee branding
Waresix, a logistics tech startup, connects shippers and businesses with warehouses and transporters across Indonesia, offering transparency, improved quality of service, and better income for asset owners. Despite earning recognition such as Frost & Sullivan’s Emerging Logistics Technology Platform of the Year, Waresix faced challenges like low social media engagement, unoptimized audience tracking, limited educational […]
Transtrack: Boosting brand’s awareness with social media, paid media, and SEO-driven growth
TransTRACK.ID is a fleet management system that not only enables tracking but also provides analytical insights to improve vehicle productivity. To strengthen its brand positioning in both B2B and B2C markets, we executed a social media management strategy that delivered educational content, giveaways, and activations. This approach drove significant growth, with Instagram followers increasing organically […]
Pharos: Amplifying brand’s digital presence with FDA-compliant video content and targeted programmatic ads
Pharos, a pharmaceutical company with a strong portfolio in beauty, health, and children’s supplements, encountered significant challenges in promoting its products digitally due to strict marketing restrictions set by the Indonesian FDA. These limitations made it difficult to communicate product claims directly, while still needing to sustain awareness and appeal to their target audience. To […]
Appeton Weight Gain: Driving brand’s digital growth with influencers, education, and viral storytelling
Appeton Weight Gain, a nutritional supplement brand trusted in Indonesia for over a decade, sought to sustain its strong market presence by moving beyond traditional channels like TV and OOH into more impactful digital initiatives. Recognizing the power of influencer-driven storytelling, MY Media developed a three-tier influencer strategy to educate, engage, and spark viral conversations […]
IndiHome Gamer: We built brand’s identity with clear benefits, strong visuals, and gamer-first content
IndiHome Gamer faced challenges in building a strong brand identity and awareness among its target audience. The lack of clear benefit claims, inconsistent visual moodboards, and low audience knowledge of IndiHome Gamer as a platform for internet users to access gaming benefits resulted in weak engagement and minimal brand recognition. These issues highlighted the need […]
IndiHome by Telkomsel: Rebuilding brand’s trust with tailored influencer campaigns and engaging storytelling
IndiHome by Telkomsel faced a challenge in maintaining customer loyalty due to tough competition in the market. Many consumers perceived competitors’ packages as more attractive in terms of features and affordability, making IndiHome’s offering feel less valuable in comparison. In addition, there was a perception that IndiHome’s internet network was not always stable, further fueling […]
UPOINT.ID: We build brand clarity and engagement with unified visuals and KOL-driven content.
UPOINT.ID faced several brand challenges that limited its growth in Indonesia’s competitive digital entertainment landscape. Without a clear unique selling point, the brand struggled to differentiate itself, while inconsistent visuals led to a fragmented identity. Compounding these issues was an inactive follower base on social media, resulting in a low engagement rate and limited resonance […]
Mamasuka: We celebrate milestones and launch products with loyalty rewards, events, and KOLs.
In 2023, MamaSuka marked its 10-year anniversary by rewarding loyal customers through the MamaSuka Festival Promo, a nationwide campaign designed to celebrate the milestone while driving sales and awareness. Recognizing the power of loyalty programs to connect with Indonesian consumers, the campaign combined in-store activations with digital amplification to introduce new product variants. Supported by […]
Toyota: We grow brand presence through media monitoring, influencer campaigns, and insights.
For Toyota, understanding audience conversations is key to maintaining a strong brand presence in Indonesia’s competitive automotive market. Through media monitoring, we track and analyze posts from influencers and media that highlight Toyota products, enabling us to capture real-time audience sentiment. This process not only provides valuable insights into product launches and updates but also […]
Absolute New York: We help brands stand out in Indonesia with localized, inclusive content.
Absolute New York is a cruelty-free beauty and cosmetics brand offering trend-forward makeup, skincare, lashes, and nail products. With a strong New York aesthetic, it aims to make bold beauty accessible and affordable. Their portfolio spans everything from lipsticks, foundations, lash collections to body care, while emphasizing inclusivity and innovation. Absolute New York faces marketing […]