Ruparupa: Turning brand’s social media from hard-selling into inspiring family storytelling.
Ruparupa, the first digital gateway from Kawan Lama Group, was built to serve Indonesian families by providing solutions for everyday living. With its simple yet powerful meaning, “everything is for everyone”, ruparupa strives to be a reliable, relevant, and trusted companion in every moment of life. However, its social media presence initially leaned heavily on […]